Search Engine Optimisation (SEO) services are touted all over the internet as being the ‘solution’ for companies wanting to increase their exposure in organic search listings. However, quality is ultimately the determining factor of whether or not Search Engine Optimisation services can truly be the solution they’re made out to be, and the barometer for measuring quality in the world of Search Engine Optimisation services is, quite simply, results.
Search Engine Optimisation services – first half of the equation
Engaging in strategies to attract high quality traffic should be the core objective of any online business. Effective Search Engine Optimisation services can help businesses understand how their target audience finds what they’re looking for on the web, information which can then be used to shape strategy going forward. But in the ever-shifting online environment, even the concept of what’s regarded as ‘high quality traffic’ is subject to change, as SEO technology evolves and helps us better understand user behaviour. So whereas high quality traffic used to be defined as simply being the target audience of the website, it now relates more to the stage at which the target user is at in their decision-making process: the nearer the user is to committing to making a purchase/enquiry, the higher their value.
Search Engine Optimisation services – quality is in the long-tail!
SEO offers ways of attracting these high quality ‘close to conversion’ users, and the most effective method involves using highly specific long-tail keywords and phrases in website content. Long-tail phrases are the longer search terms that web users enter into the likes of Google, and we’ve noticed through our day-to-day work that there’s a direct correlation between search phrase length and conversions. In a nutshell: users lengthen their search terms and become more specific the closer they get to buying/registering. This information is gold for online businesses, because it means they have the ability to rank high in organic search engine listings for a whole range of high quality unique phrases – high quality because they possess strong conversion potential.
LTaS Long-Tail SEO – driving high quality traffic
The Web Marketing Group’s long-tail SEO consultancy service – LTaS – was conceived specifically with high quality traffic in mind. It’s based around a unique algorithm that calculates the value of a series of long-tail phrases by looking at their effectiveness and popularity on Google, and then assesses how achievable ranking high in natural search listings with them would be for the client’s website. LTaS represents the pinnacle of intelligent SEO.
Find out how we can improve your traffic – click here to request your FREE comprehensive website analysis and proposal.
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