Account Management hands on, shackles off
The WebMarketing Group clients benefit from our account managed approach to handling their internet marketing strategy. We’ve developed our own Three C’s for account management: Clarity, Coordination and Consistency. We hold close these core principles in how we go about our business and have built our physical processes around them.
Click here to talk to us today about managing your internet marketing strategy.
Relationships with all our clients start with a detailed proposal created by our specialists and presented by our sales team, stating exactly what the suggested activity entails and aims to achieve, in strict accordance with timeframes, budget and other essential parameters dictated by the client. Once the terms have been agreed between the sales person and client, it quickly evolves from being simply a proposal into a blueprint for internet marketing strategy – our bible on the client and their goals. The full document is uploaded onto our unique Customer Relationship Management (CRM) system and progresses from the sales person back to the specialist team for action.
Our CRM system comes into its own during the implementation stage. It becomes a vital synchronization tool, forming the mesh that bonds together your entire internet marketing strategy.
Account management: Clarity, Coordination and Consistency
All internal orders for content and technical work are channelled through the system and form a fully auditable electronic trail which can be accessed and added to at any time by the account manager. As the specialist teams roll out each component of your internet marketing strategy, implementation, analytical and correspondence details are all entered onto the CRM system and the strategy becomes a living and thinking entity, brimming with analysis capabilities that allow the account manager to adapt the strategy to accommodate variations and changes in your objectives or your market. Coordination and control are crucial for a coherent, effective internet marketing strategy - thanks to the CRM system, our account managers have got coordination down to a fine art.
Proof of the effectiveness of our holistic approach to internet marketing solutions is in the pudding – the results. The transparency offered by our internet marketing techniques means we can be judged in detail on how well the strategy is working and exactly what benefits it’s generating for your business. We live and die by the results our internet marketing services deliver, and the fact we’re very much alive is testimony to the effectiveness of our account management approach.
Return on investment is the name of the game. Our account managers can formulate and deliver a cost-effective internet marketing strategy for your business. Click here to talk to us today.