A good way to reach a lot of potential customers at once is to exhibit at a trade show. For a fee, you can display your latest products before thousands of interested visitors. Since exhibitions usually represent a specific business sector (motor shows, fashion, food), this makes it easier to target those people who are really interested and are looking to buy.
But how do these “real world” shows compare to online exhibitions?
“Real world” shows:
For one thing, real-world shows give a lot of opportunities for networking with others from the same field. Whether they are exhibitors or visitors, they can easily hook up for other business ventures. There are a lot of new products which are at the forefront of their respective industries.
In terms of cost, organisers and companies usually spend thousands, or even hundreds of thousands of pounds just to be at one event. Setting up a simple booth alone costs serious money. Then there are the visitors, many of whom pay to attend, especially if they come from another country, when they need to consider travel and accommodation costs. The people who usually attend these shows are business people looking for new products or to enter into new ventures. At the show, they hope to maximise the little time they have. With many trade halls being so large however, with thousands of exhibitors, they often spend a lot of time going through the various booths and browsing through the products. Some are lucky to find what they are looking for.
Online Exhibitions:
Although an online exhibition offers practically the same thing - lots of exhibitors and the latest products - online exhibits are offered in a more systematic manner. All you have to do is browse the different links on the computer screen. Once you locate the product you want, simply click on it and get all the information you need. While you may not come face-to-face with the attendant, you do get to enquire about the product and even talk about possible ventures with the company personnel. This is done either via an online form or chat.
Exhibitors do not need to spend millions just to set up a booth. Registration costs are minimal and booths can be set up without having to worry about material costs. And they can be kept on for a long as the exhibit is online. No need to “clean up” at the end of the day. In fact, days don’t end online. They are on 24/7—no downtime. And the biggest draw is that they reach millions around the world.
Real-world shows or online exhibitions? You be the judge.
To find out more about our online exhibitions product just click on WebEvents Online Exhibitions.
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