The main concern of all publishers is circulation. Circulation is key to their survival, so they want to know how they can increase their hard copy circulation and increase subscriptions to online versions
Here are some opportunities:
- With the Internet at your disposal, deliver your publications instantly via email or through a website. Online magazines can reach anyone in the world with Internet access.
- Sell your current issues, and offer back issues. This gives your readers the chance to find an issue that they’ve always wanted but was sold out in the first week! In this way, you not only get subscribers to buy the latest issue, you also increase your subscriber base via the back issues.
- You control how the magazine is marketed and see how it's used. User statistics help you to determine which parts of the magazine are particularly popular and which parts are rarely read. The opportunity for such instant user feedback is rarely available for hard copy publications.
- Readers are given the opportunity to interact with your publication and its content. They can go directly to any part of your online magazine by simply clicking on a link. Or, they may access hidden or “embedded” editorials. This is also particularly good for advertising as readers can link to advertisers' websites from your publication - bringing added value to your advertiser base.
- You can also use your online magazine as a springboard for other marketing tools. Offer your reader gifts, products or subscription renewals simply by clicking on the relevant link.
If you want to take advantage of these market and revenue opportunies by publishing your magazine online, then talk to us about our bespoke WebMags product. It allows you to produce an exact online copy of your publication, complete with page-turning, zooming, searching and much more. Click on Online Magazines to find out more.
Click here to contact us now! To speak to Sales, call 01733 371750
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