Online magazines are growing in stature and popularity. The availability of online content that's exactly the same as the offline version, but with added depth, such as video and audio clips, archived issues and further reading makes digital publications desirable to a wide readership.
It seems there's no loser when it comes to the online magazine market. Publishers get to offer their content in a new medium, reaching readers that newsstand copies couldn't hope to attract. They can increase subscriber revenue by charging either for the whole issue, or for the special features that are offered in the online version. They can increase advertiser revenue by showing how ads are reaching a larger audience via online publications, and save money on printing and distribution costs.
Readers get the flexibility of reading their publication at their own convenience; perhaps in their lunch hour or on their laptop at the airport. They can dip in and out of an online magazine in a way they can't with a hard copy version and with searchable facilities, it's easy to focus on the articles that interest them. Additional content makes the reading experience more complete and access to archived issues allows them to catch up on anything they might have missed.
Advertisers get more visibility for their money. Digital publications will use exactly the same ad as appears in the newsstand version, so there are no extra design and print costs. The adverts are still reaching a targeted market, but it's a much larger market than the hard copy and could bring excellent returns.
The more people choose to view news and comment online, the more scope there is for the online magazine market. Newspaper websites that charge subscription fees now are increasing their online readership and you could do the same.
Book your place in the online publication revolution by turning your publication into a WebMag. Our bespoke online magazine software can help publishers make the most of the online opportunities available to them. For more information about how our WebMags online magazine solution works, click on Online Magazines.
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