At The Web Marketing Group, we know that having a good, professional and useful online magazine could, in the long run, help boost your offline circulation figures. The formula for success will be slightly different for each publication, but there's no doubt that not having a web presence could seriously damage your profits. It is now an accepted fact within the publishing industry that the availability of information in a number of different formats, including online, has resulted in traditional media losing a rising percentage of their audience. This is continually affecting the circulation of many magazines, in particular the consumer titles. Few of these titles, even the longest-established, have yet to take real advantage of the potential subscription revenue to be made from having a serious online presence.
Offering an enhanced subscription package to regular readers could be one way to solve the problem. For a set subscription fee, readers can have full access to the online magazine, including any extra in-depth features, links to advertisers' sites and back-issues. Publishers can charge an individual subscription for the online magazine and reel other more general visitors in by offering content summaries or teasers to pique their interest. To read the whole online magazine they will, of course, be required to subscribe.
For advertiser-based titles, the opportunity to offer advertisers the possibility of online adverts, with links to their own sites, makes the usual "suppliers" classifieds that appear at the back of the magazine much more attractive. Indeed, with an exact-replica digital version of the magazine, readers can search for their supplier by name and go straight to their website. Furthermore as each click-through to the advertiser's website can be measured, publishers are able to offer advertisers a cost-effective pay-per-click campaign.
Try our bespoke WebMags software, which lets you have a page-turnable, searchable and content-rich version of your magazine on the web. By reproducing your hard copy exactly as it appears on the shelf, we offer an unrivalled digital publication service. Simply click on Online Magazine to find out more.
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