Studies have shown that most readers still like their newspaper or magazine in its printed form. They like to flip through the pages to find what they’re looking for. This has challenged publishers to find a way of replicating that experience online. In this way, readers can get the best of both worlds - instant delivery of digital publications with the printed “feel” they want while reading.
The closer publishers get to finding the ideal online publications software solution, the more they are helping their business diversify. Some publishers have found it necessary to downsize their publications - number of copies, number of pages - in order to maintain a profitable market presence. Using a complementary online publication can help these publishers to increase the page count and subscription revenues. Digital magazines also give publishers a second option when it comes to selling advertising space - advertisers can get space in both hard copy and online publications, with links from the online version to their own website - and for only a little extra ad-spend.
Some companies have used their web magazine as a marketing tool to bring in new subscribers for their printed versions. Utilising the power of email, some publishers send out free copies of their electronic editions. By design, these freebies are less comprehensive than the hard copy version, encouraging the reader to buy the printed magazine for more content or to subscribe to the full online version.
The digital magazine has allowed publishers to tap markets that they would never have thought possible with print versions. The Internet has made it possible to reach subscribers worldwide, and printing costs can now be offset by selling digital copies.
The more comfortable the consumer becomes with the online magazine, the more opportunities exist for publishers to maximise their profits for the format. At the Web Marketing Group, we have devised "WebMags", a bespoke software solution that allows publishers to create an exact online version of their newsstand publication. To find out more, click Online Magazines.
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