Multivariate Analysis converting visitors into customers
Is your website letting you down?
So you’ve invested in
SEO and/or
PPC to drive lots of quality traffic to your website, but you’re still not converting those new visitors into paying customers, right? It’s a familiar story - most websites fail to capitalise fully on their traffic.
M-VAP (Multivariate Testing & Analysis) can help you fix this. Multivariate Testing & Analysis is something that can dramatically boost a website’s potential to convert visitors into paying customers.
What is Multivariate Analysis?
Multivariate Analysis is a method that simultaneously tests different variations of your website’s design. It helps to find out which features and design characteristics conspire most effectively to convert your visitors into paying customers or strong leads.
How does Multivariate Analysis work?
By using tools like Google Analytics, you can study the behaviour of your visitors and scrutinise every aspect of your website in order to pinpoint exactly where it’s failing to seduce your potential customers.
“The aggregation of marginal gains – that made us a winning team” Chris Hoy, Team GB Cycling Olympic Gold Medalist.
Testing and analysing allows you to address these problems, with the assurance of facts and figures that tell you exactly what needs to be improved. Multivariate Analysis makes your website intelligent, and it gives you the insider knowledge.
Make your website intelligent with Multivariate Analysis
Some typical features that can be tweaked during the Multivariate Testing phase:
- Calls to action – find out which ones make most people click
- Headlines – identify the headlines with the strongest pulling power
- Images – which images best complement the conversion process
- Checkout procedure – streamline and simplify to increase conversions
- Content – tweak content to better target potential customers
- Layout / design – focus customers on key elements of the page
- Buttons – discover best text, design and positioning for clickable functions
- Offers – test effects of giving prominence to promotions and special offers
- Colours – simply changing colours can have a dramatic effect
M-VAP can simultaneously test all of these characteristics and more. The speed and scope of Multivariate Analysis is breathtaking.
Why you need M-VAP Multivariate Analysis
Attracting high quality traffic to your website can get really expensive over time, so it’s essential to maximise the value of each visitor by taking every opportunity to drive up conversion rates. In 2008, 17 pence in every pound was spent online, making online by far the fastest growing retail sector. Great news on the face of it for online retailers, but when you consider that the total number of websites out there is fast approaching 190 million at best estimate, to say that competition is fierce is something of an understatement. It’s getting tougher out there, and the competition is only going to intensify.
Leakage of hard-won traffic due to weak website design and poor page layout undermines your whole SEO and internet marketing strategy, needlessly reducing your ROI. M-VAP Multivariate Analysis can help prevent leakage, giving you a clear tactical advantage and maximising your ROI.
Not only can M-VAP help significantly improve your website’s conversion rates, it’s also safe and easy to implement and doesn't impede on your site’s existing standard of SEO. M-VAP even ensures that individual users experience the same re-design each time they visit your website during the multivariate testing phase, avoiding confusion and eliminating the potential of losing disenchanted users.
Multivariate Analysis and SEO - the ‘end to end’ recipe for success
We can provide a bespoke SEO strategy to comprehensively optimise your whole search-to-conversion cycle. A flexible and meticulously controlled end to end internet marketing plan can increase your ROI and significantly boost the profitability of your website.