Online Magazines going digital
Online magazines can convert paper-based media into a digital format, transforming one-dimensional magazines, brochures, books and other publications into fully interactive digital dynamite.
Why publish magazines in digital format?
Because digital brings flexibility and distribution capacity that far exceeds the capabilities of paper media. Web magazines can digitally replicate and then enhance paper-based content by enriching it with video, sound and web links, expanding your traditional publications into uniquely interactive digital products.
See a great example
here.
What are the benefits of online magazines to publishers?
An online publication doesn’t simply enable you to revitalise your magazines in a versatile web-based format – it also represents a wider cost effective mode of publishing, delivering tangible benefits across the board:
- Much cheaper than printing
- Digital distribution costs are a fraction of conventional media distribution
- Greater circulation and subscription potential – global coverage
- Huge advertising potential with capacity for interaction and web traffic referrals for advertisers
- Highly targeted - email direct to your target audience
- High brand exposure potential throughout
- Ideal for any industry
- No technical experience required to create and distribute
- Bring your content to life with video, sound and interactive links
- Make your entire back catalogue available online
What’s in it for the reader?
- Access the magazine anytime, anywhere
- Download now – read later
- Visually appealing – vibrant colours, easy to read and ‘clean’ format
- Easy to use – simple page turning functions, zoom and search facility
- Flexible – print selected pages or run off the whole publication
- Enriched and interactive content
- Easy to circulate the email or URL to friends, family and colleagues
- Click straight through to advertiser’s websites
- Meets the growing global preference for web-based content