Analysis breeds knowledge
No
SEO strategy can be deemed truly effective without first scrutinising its apparent benefits. In that respect, Search Engine Optimisation is no different to any other marketing or promotional technique – it has to deliver positive results in order to be judged a success. However, learning about the effectiveness (or otherwise) of ‘conventional’ marketing methods often involves studying relatively vague data, such as polls or at best crude trends. Analysis of SEO activity, on the other hand, is an exact science.
We can get under the skin of your site with web analytics!
- Discover the who, where, when, how and why of your site's visitors
- See which websites and search engines are sending you traffic
- Learn about how your market and your audience behaves
- Find out which pages on your site are letting you down
Web analytics – providing the answers
Web analytics tools such as Google Analytics have come a long way in recent years. Measuring SEO effectiveness used to be limited to counting page hits or experimenting with
keywords and keyphrases to see how high in search engine results a website ranked. These weren't particularly detailed techniques and offered few insights into how well optimised a website really was.
How things have changed. Web 2.0 has brought with it a raft of new analytical tools which enable thorough analysis of every aspect of a website’s performance. In isolation, modern website analytics tools like Google Analytics can provide detailed information on the who, what, where, why and when of a website’s traffic. But web analytics work best when used in the context of a wider SEO or ongoing internet marketing campaign where the data yielded can dictate design, content and functionality to generate a much greater return on investment. In short: web analytics are power.
Web analytics breed understanding. Understanding breeds knowledge. Knowledge is power.
Power is useless unless it’s wielded properly – and in the wrong hands the sheer amount of data revealed by web analytics can be misapplied or plain abused. The WebMarketing Group SEO consultants are adept at finding and extracting the most pertinent and relevant data when assessing the true performance of each aspect of a website. Bespoke, dynamic reporting and accurate interpretation of web analytics data is bread and butter for our SEO consultants, and they routinely translate the full breadth of website analytics information into meaningful and understandable analysis material for our clients – then act on it.
Website analytics: learn - action – refine - implement.
Search Engine Optimisation is nothing without a ruler by which to measure it, and randomly actioning generic optimisation principles without concurrently running thorough web analytics is both money and an opportunity wasted. WebMarketing Group SEO consultants can take the weight of web analytics off your shoulders. We can apply tools such as Google Analytics and our own in-house web analytics software to your existing website, as well as track the performance of any of our other web products and services you may want to take advantage of. Visibility is essential for effective Search Engine Optimisation, and businesses need to know that SEO is working for them – our web analytics and expertise provide the evidence.
See how web analytics can work for you - request your
free SEO website analysis here.
Visitor tracking: some of the things our web analytics can uncover about visitors to your site...
- Unique visitors - individual users visiting your website
- First time visitors - your new users
- Returning visitors – the people who keep on coming
- Direct access – who’s bookmarking you or making a beeline straight to your virtual door
- PPC visits – those arriving via your various ‘paid for’ activities
- Organic search visits – who’s finding your website in search engine results
- Organic keywords and keyphrases – the specific terms they’re using to find you
- Referring websites – other websites flying your flag by linking to you
PPC management stats: what our website analytics software can tell about your PPC activities...
- PPC referral info - how well your paid for advertising is working
- Campaign goals – defining your objectives and where to put the goal posts
- Goal hits - if you’re scoring - and where to move the goal posts if not
Search engine stats: what we can discover about how search engines are helping you...
- Referrals – how often the likes of Google and Yahoo! are sending people your way
- Traffic volume – which search engines and keywords are working best for you
Web analytics - the science behind good SEO.
Request your free website analysis here.