Emerging research by Deloitte shows that 46% of online consumers are spending more now than they did last year.
The report also shows that 56% wished retailers provided more online options and 61% felt that retailers needed to offer more flexibility such as being able to buy online but collect from the shop.
Deloitte also forecast that in 2010, the online market will stand at £25bn.
Online sales have grown and will continue to grow alongside consumer confidence as well as consumer skills at researching products, best prices and services.
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