Web users are being warned against the idea of investing in search engine optimisation for Microsoft’s new Bing service, with reports indicating it isn’t the best strategy at the moment.
A report by Nielsen Online suggests that despite Bing’s growing popularity, it is not sufficient enough for SEO companies to start deploying SEO techniques for websites to rank well in Bing. It is important to remember that Google remains the favoured search engine and SEO analysts have spent many years optimising websites for the benefit of Google SERPs. To suddenly start shifting their SEO to Bing could be seen by some as being too hasty.
Search engines come and go and hardly seem to dent Google in the popularity stakes, but Bing has the weighty Microsoft name behind it, meaning it could be a real threat to Google’s dominance. However, the Nielsen Online report indicates that an early spend on SEO for Bing might not bring much return on investment. After all, the UK still hasn’t got the full Bing package yet, so considering SEO certainly shouldn’t be a priority for some time. Some sceptics believe Bing might not take off and the recent results showing its success could just be due to the highly publicised launch. Perhaps people will revert back to their old faithful Google sooner than you think…
Hitwise reports that Bing accounted for 2.36% of all UK search queries in the 4 weeks prior to 27th June, which shows Bing is enjoying a small, incremental popularity growth.
So, it seems the general consensus is to stick with Google SEO for now, but this is by no means set in stone and things can change quickly. Just because Google has done so well up to press and managed to fend off the competition doesn’t necessarily mean they can retain their power of being the No.1 search engine. Bing has made a good start and shown Google it means business. A year down the line and who knows? SEO specialists might be concentrating on Bing SEO too…
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