Recent research by Millward Brown has shown that digital consumers have stronger relationships with brands than non-digital consumers, fuelling the consensus that online marketing really is the way forward, as non-digital continues to struggle in the current climate.
The top 3 digital consumer relationships were as follows:
- Airline Brands – 93%
- IT Hardware and Software – 48%
- Credit Cards – 33%
- Fragrances – 29%
Millward Brown believes that digital consumers are more interested in brands and are likely to be younger and more affluent compared to non-digital consumers. This could be due to the large number of online users being more familiar with the Internet and they know where to access the brands they want. Naturally, there is still a high brand interest.
Find out more here: Digital Loves Brands
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