The Dunfermline Building Society is a widely recognised and familiar name. Established in 1869, it is the largest Scottish building society and currently holds a network of 34 branches. Dunfermline caters for the savings and mortgage markets to help customers buy their dream homes. With assets topping £3.3 billion, Dunfermline is a leading success amongst a currently struggling market.
In February 2009, Dunfermline chose WMG to manage their SEO campaign and the ongoing partnership is proving highly successful. In a few short months, Dunfermline’s Google rankings have increased significantly and landed them Top 10 success for a number of competitive search phrases. The WMG LTaS product – a unique long tail keyword tool – is attracting businesses of all sizes and from all industries due to the proven results for companies like Dunfermline. With a mixture of targeted link building, content writing and general SEO guidance from the team at WMG, Dunfermline’s confirmed Google rankings have shown that targeting long tail keywords through LTaS is a great way to drive traffic to the site.
Dunfermline’s Google.co.uk rankings as of February 2009 were in need of an SEO injection. With phrases like “best cash isa” struggling to cling onto position 39, WMG started to optimise the website and in a short time have managed to propel this phrase into the Google Top 10. As of 28th April 2009, “best cash isa” was ranking on Page 1 of Google and in position 7, an incredible result for an SEO campaign that hasn’t been running all that long.
Scott Tehrani, Dunfermline’s SEO Account Manager at WMG, commented on the great news by saying “Dunfermline have 4 first page listings, 3 second page listings and have made really encouraging progress on their headline phrase – isas”. Dunfermline are well on their way to securing a prominent web presence in the Google Top 10, thanks to the hard work and continued efforts of the team at The Web Marketing Group.
Want to find out more about LTaS? Click here to talk to The Web Marketing Group or call 0845 555 5040
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