Online retailers have again performed well in the run up to Christmas and in the post Christmas sales.
On Christmas Day itself, more than 4 million people turned to the internet and spent £120 million searching for bargains. Their search started on Christmas Eve with many waiting for the optimum time to place their orders.
IMRG reports that there was a 39% increase in traffic to monitored sites from Christmas Eve to Christmas Day with a further 22% increase on Boxing Day.
John Lewis recorded a 23% rise in sales in the first three days of sales with traffic and sales peaking at 6pm on Christmas Eve when the Sales were launched.
Ocado also revealed that there was a 49% increase in sales in the week leading up to Christmas.
More e-tailers are expected to release their Christmas sales volumes in the coming days as well the income generated in the sales period.
Online retailers have however come under some criticism for their sales pricing policies that have on occasion been guilty of “drip” pricing. Drip pricing is where a sales price is quoted but as the transaction is processed other bolt-ons are added such as delivery costs, insurance and upgrades.
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