Facebook is not only competing effectively against Google for being one of the top destinations for internet users in the UK but is also poised to challenge Google’s ad spend.
Facebook is currently the second most visited site after Google and opened its API to developers last year allowing agencies to create, develop and edit campaigns on the social network. Add to this the latest Facebook development – the company rolled out the functionality to trial ad formatting enabling users to input their details to receive further product information - and Google may well be nervous of the threat posed by Facebook.
The first brand to snap up these new opportunities is Fiat and others are attracted by the direct response aspects of Facebook advertising. Virgin Media have indicated that they will move their marketing budget towards Facebook as are O2, Vodafone and Carlsberg.
It’s an ever evolving world online at the moment. Google Buzz, the company’s venture into social networks was much less a buzz and more a short fizzle amid privacy complaints. Facebook have also unveiled Facebook Zero, a trimmed down mobile version that promises to shake up Twitter. It would clearly appear that social media is the one sector to be watching.
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