You’ve probably seen the advert with the rather cute and loveable panda Vinnie advertising Fox’s biscuits. Or “biz-qwitz” as it might be spelt phonetically.
However, what you probably didn’t know is that Vinnie the Panda is set for big things, as his character gets involved with the online community. This online campaign will be part of an ongoing £7m integrated brand strategy and will see Vinnie’s character evolve with the launch of a new website, Vinniesays.com.
Perhaps Fox’s biscuits has seen the potential in branching out online after witnessing the popularity of Alexander the Meerkat, a spin-off for the Comparethemarket.com price comparison site. A recent article suggested that Alexander has more friends on Facebook than Wayne and Colleen Rooney put together, which shows the power of branding. Once a fictional character is assigned to a brand, it is sure to have a hugely positive effect on the product and sales. Other examples of powerful brand characters include:
- The Andrex Puppy
- The Churchill Dog
- The Talking Peperami
- The Budweiser Frogs
The marketing director at Fox’s biscuits has commented on Vinnie’s success and revealed that Fox’s sales increased by over £4.3m when the panda first hit the TV screens. The brand identity for Fox’s increased almost overnight thanks to the power of Vinnie and the new online campaign looks set to follow in Alexander the Meerkat’s footsteps.
If you can get your brand online then you can reach a much wider audience. From a humble advert to an Internet phenomenon, many brand characters have seen the potential in online platforms such as Facebook, YouTube and Twitter.
Read more here: Vinnie The Panda Goes Online
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