Search giant Google is set to launch an online ad exchange, as confirmed by CEO Eric Schmidt.
The exchange was first mentioned back in February when the president of display advertising for Google, David Rosenblatt, suggested it. The new Google launch will work to extend the popular AdSense market.
We have reported quite a few changes and developments in the Google camp so far this year, so it seems that they have a recession-proof plan of how the business can improve and continue to push boundaries.
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