She’s the most unlikely of superstars, but Susan Boyle from Britain’s Got Talent has amazed people around the world with her singing talent. The Scottish spinster has attracted over 100m hits on YouTube and has even overtaken Barack Obama in the most-watched YouTube video stakes.
ITV, the channel responsible for showing Britain’s Got Talent can also report some good news due to the impact of Susan Boyle – traffic to their website ITV.com has increased by a staggering 700%. Views of the few minutes long Susan Boyle video have already overtaken that of the Britain’s Got Talent 2008 final, so predictions for the rest of the current 2009 series look particularly promising.
ITV reports that the average daily unique visitors to the website now stands at 1.4m users, which is a significant achievement. The Britain’s Got Talent website has seen page views increase by 622% and video views have increased by 721%. All in all, ITV has a lot to thank Susan Boyle for – she is dominating the Internet and such a high increase in unique visitors to the ITV website is great news.
The impact that television media has on the Internet is undeniable.
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