ZenithOptimedia have recently reversed their forecasts for 2009 UK online ad spending from a 2.3% increase to a 2.1% decrease.
The economic downturn has affected all advertising channels with newspapers and magazines hardest hit.
In 2010 online advertising will forecast to continue to fall with growth anticipated in 2011.
These findings echo our own experience here at the WebMarketing Group. Our clients have shifted away from spending on online advertising and PPC campaigns as marketing budgets have tightened.
We are increasingly finding a shift towards to search engine optimisation (SEO) and social media optimisation (SMO) campaigns as these provide a more sustainable means to increase online presence and visibility.
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