Social media is everywhere, we’ve commented in numerous posts on our website but the message is clear whatever your source. Who takes responsibility for social media management is however still unclear and this is an area that needs to be well defined for social media marketing success.
It would appear that social media is largely managed by external public relations or communication specialist firms, as is search marketing, while direct marketing still remains in-house.
However, online marketing succeeds best when all efforts are coordinated and ideally within the same agency. This is where The WebMarketing Group excels as we can coordinate both
search,
social and
online PR optimisation services under the same roof ensuring that they all work to the same collective end.
Commenting on nma, Will Cooper states that as marketing channels become increasingly intertwined, companies and their brands “will increasingly expect search agencies to demonstrate their understanding of social media.”
Social media case study
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