Search Engine Optimisation we'll put you on the map
Search Engine Optimisation (SEO) – we live and breathe it at The WebMarketing Group. We aim to provide the highest quality and most flexible Search Engine Optimisation services available anywhere.
Get your website listed on search engines!
- Show up in relevant search engine results
- Drive high quality traffic to your website
- Significantly boost your online sales potential
- Generate high return on investment (ROI)
SEO marketing has boomed in recent years, due entirely to the dominant role that internet search engines such as Google, Yahoo! and MSN now play in our day to day lives. The fates of many modern businesses lie largely in the hands of the major search engines, and there’s no avoiding the simple fact that in order to succeed online, your website needs to stay on top. Effective SEO services from The WebMarketing Group, the Search Engine Optimisation specialists puts you there.
SEO Services in the UK: what can The WebMarketing Group do for you?
A lot, is the short answer. We can either work with you in specific areas to target certain traffic, or develop a wider SEO strategy combining all of our research, knowledge and experience with the very best SEO tools and technology available to significantly boost your website’s
organic search engine ranking. What’s more, our SEO tools allow us to measure the effectiveness of what we do to the Nth degree – right down to the last hit – which means you can see exactly what your return on investment is for every aspect of your Search Engine Optimisation campaign. Our SEO services are completely transparent by design.
Our core SEO services:
So what exactly is Search Engine Optimisation?
SEO is a set of techniques for targeting relevant website traffic on search engines. In the same way that conventional retailers jostle for the most prominent positions on the high street, online businesses compete for the top spots in natural or ‘organic’ search engine rankings. The nearer the top of the results page they appear, the more likely they are to attract traffic to their website and the better potential they have to convert ‘hits’ on their website into sales. The practice of optimising a website to help it achieve a higher rank in relevant search engine results is known as Search Engine Optimisation or SEO.
In simple terms, Search Engine Optimisation involves adjusting and refining key aspects of a website in order to make it more easily found by the major search engines: Google, Yahoo! and MSN. It also entails seeking out high quality, relevant external sources from which to establish inbound links to the website. The positive results of good SEO are often dramatic and can generate significantly higher levels of relevant traffic to a website.
Sound interesting? Request a free SEO analysis of your website here.
What makes SEO so important?
Organic search engine listings can’t be bought, so for a website to feature high in organic rankings it has to be finely tuned to ensure it’s as visible as possible to the search engines. Search Engine Optimisation offers your online business the opportunity to compete equally with all other businesses in your sector, be they big or small. A well optimised website that ranks high in natural search engine results has vastly superior prospects of drawing in relevant traffic than similar but less well optimised sites which rank lower down or appear on later results pages. SEO gives you licence to punch above your weight – and win.
To illustrate the point about why organic search engine positioning is so important, consider the user behaviour of the search engine which has over 80% of the global market share – Google:
- Over 40% of Google users look no further than the first page when browsing search results
- 75% of Google users prefer the organic listings to the sponsored links on the search results pages
These simple yet striking statistics clearly demonstrate how essential it is for businesses to use SEO techniques to get near the top of the first page of Google’s natural search listings.
Good SEO isn’t just desirable - it’s essential.
The commercial advantages of using SEO methods are plentiful, and it’s no surprise that the companies whose websites rank higher on search engine result pages are often more successful than those that rank lower. An effective Search Engine Optimisation strategy can have a tangible effect on profitability, yet often only costs a fraction of other internet marketing techniques. SEO marketing offers substantial pulling power for modest outlay.
SEO: Consultancy - bespoke strategies for long-term success
We can work with you to develop an entire bespoke SEO strategy that will help you get the most of your website and maximise your Return On Investment (ROI). By looking at your business as a whole, analysing your market and learning about your competition, we can propose a multi-faceted SEO plan-of-action designed to deliver targeted traffic to your site from search engines. We can advise you on both on site and off site tactics which will improve your website's overall standard of Search Engine Optimisation, bolstering its prospects of gaining direct exposure to your target audience. And once we've started you on an upward trend we can help you stay in the ascent by adapting your strategy to accommodate changes to search engine processes and any variations within your market which could have a bearing on your prominence in organic search listings. Versatile long-term SEO strategies deliver the best results - nobody looks further ahead than The WebMarketing Group, The #1 SEO specialist company in the UK
Learn more about our SEO Consultancy services
here.SEO: website content – the importance of using the right keywords and keyphrases
For effective SEO it’s vital that your website contains the same language your customers and potential customers are using when they type their search terms into a search engine. Finding the best words to use in any SEO campaign in order for your website to rank higher in search engine results – the keywords and key phrases – requires in-depth research and analysis of your website content and the market in which you operate, as well as a thorough knowledge of the indexing processes employed by the likes of Google (often referred to as the search engine’s algorithm). Once these keywords and phrases have been identified (and they can frequently change, by the way) then to achieve an effective standard of SEO it’s essential to integrate them into the content of your website in an engaging and relevant manner that doesn’t impede readability, hinder functionality or mislead in any way. As the heavily overused, but nonetheless incredibly true saying goes, ‘content is king’ – and that’s especially true for SEO.
Find out more about our SEO Content and Copywriting services
here.
SEO: link building – laying roads to your site
And let’s not forget the links. High quality inbound links from reputable websites are a strong indication to the search engine of the relevance and quality of your website. Note the emphasis on ‘quality’ links there – irrelevant and random links like those found on a
link farm website will do your website more harm than good. Search engines regard link farms as a form of spam, and a heavy reliance on low quality sources for your website’s inbound links can result in your website being blacklisted. It’s not simply a question of high quality or high quantity where links are concerned – it’s achieving a balance of the two.
Learn more about our Link Building services
here.
These factors and more all come under the umbrella of Search Engine Optimisation. It’s complex and technical, even to SEO specialists like us, and as if that’s not enough it’s also forever evolving, so we need to keep on our toes. It’s a lot to learn and stay abreast of - but when done properly Search Engine Optimisation is something that can improve the prospects of your online business tenfold.
Improve the prospects of your business - get your free website analysis here.