The Client
Foot Asylum
Background
This client came to us in May 2008 looking for us to increase traffic through their site via a better rankings footprint in their industry.
Goals
Increase natural search engine traffic through increase of rankings.
Methods
After conducting a site and thorough keyword analysis, a range of phrases were chosen and the site’s content was optimised accordingly.
Following the content optimisation our link builders got to work building bespoke quality links to the appropriate pages of the site. The link building complemented the copy that our in-house content writers had developed for the site.
- Complete industry analysis
- Site optimisation
- Bespoke link building
- SEO content writing
Results
Over a 6 month period:
- 146% increase in overall traffic
- 298% increase in number of search phrases the website ranks for
- Increase in online brand awareness due to rise in ranking, resulting in increase of direct access and bookmarking of the site by 130%