SEO Copywriting content is king
More precisely - optimised content is king. But we prefer to look at all the main Search Engine Optimisation (SEO) principles as being the royal family of SEO. So if optimised content is king, then link building is queen and things like metadata and anchor text are the princes and princesses. Behind every king is a devoted family whose roles conspire to cover the full breadth of the royal family’s duties and responsibilities. You get the picture.
Content that gets you noticed by search engines and customers!
- Our UK based in-house writers create engaging content
- We don't sacrifice readability for spammy keyword-stuffing
- We unearth clever long-tail phrases that attract more traffic
- Quality content encourages other sites to link to you
The quest for high natural search engine ranking – it’s all in the SEO copy
So yes – optimised content is the undeposable king of the on page realm. Text content (often referred to as ‘copy’) is the most significant on-page attribute of any website in terms of Search Engine Optimisation. Search engines can’t read images or
Flash animations when they’re
‘crawling’ through and indexing websites - they read website copy only. Compelling and authoritative creative copy therefore is the key to a website’s rise to SEO dominance, making professional SEO content writers (or SEO copywriters) worth their virtual weight in virtual gold. In short: good SEO starts with good web copywriting.
So how thoroughly do search engines ‘read’ website content?
The likes of Google, Yahoo! and MSN scrutinise the copy on a website in minute detail when they index its pages and commit them to memory, so it’s important to know exactly what will impress them when you’re thinking about SEO copywriting.
SEO copy writing: things to consider when writing content for websites:
- Frequency of the appearance of the selected keywords and keyphrases
- Positioning of the keywords and keyphrases in the web copy
- Formatting and font attributes of the keywords and keyphrases
- Relevance of content on neighbouring pages on the website
- Relevance of metadata in the HTML coding of the page
- Anchor text of inbound links to the page as confirmation of the page’s content
You can see from that list that it’s not simply about having lots of written content on your website – it’s how you use it, which is why to maximise the pulling power of your website’s content you need a skilled SEO copywriter. Experienced web copywriters are adept at blending your keywords and
longtail phrases into powerful website content, be it landing page copy or SEO articles designed to drive relevant traffic to your website from search engines. SEO copywriters are the authors of your website’s success story.
Want help with the next chapter in your online success story?
Click here for a
FREE SEO analysis of your website.
But if good web content writing is king, why do SEO experts say links are more important for Search Engine Optimisation?
It’s to do with the cycle that targeted and relevant website content sets in motion. The best SEO copywriters can effortlessly fuse together relevance, readability and authority to generate website content and SEO articles so good that other websites will want to link to them - you don’t attract good links without first writing good web content. So whereas strong inbound links might be the most significant factors that push your website to the very top of organic search engine rankings, it’s strong website content writing that builds the ladder. If you host fresh, high quality SEO articles and optimised blog entries on your website on a regular basis and combine them with a targeted link building campaign, you can dramatically improve your website’s prospects of ranking higher in natural search engine rankings. Strong SEO copywriting really is that influential.
The WebMarketing Group SEO copy writing services: web content on target, on budget and on time
Our SEO copywriters and qualified journalists work in-house at our offices in Harrogate. Collectively they have many years of experience in a wide variety of writing roles and all are experienced in web copywriting. They work closely with our SEO specialists and link building teams to craft SEO articles and web copy that meets the exact requirements of our clients and which elevates their websites to the upper reaches of organic search engine rankings. The SEO articles written by our website content writers contain carefully researched keywords and keyphrases generated from in-depth analysis by our SEO specialists and represent what we firmly believe is the most targeted SEO article writing service available anywhere. 500 clients (and counting) can’t be wrong!
The WebMarketing Group SEO content and website copywriting services – our six point process:
1. Research - identify the gaps in a website's content that need closing
2. Analyse - study the 'word cloud' for other keywords related to the target phrase/s
3. Develop - identify sub-phrases that generate traffic and can also be used in the content
4. Write - pass the target phrases to the SEO copywriting team to create new web content
5. Deliver - send the SEO articles and implementation proposal to the client
6. Integrate - build the SEO articles into the wider strategy
Want to see how our SEO copywriting services can improve your site?
Click here for a free website analysis.