Word up
There are countless websites vying for attention. Whether you are selling double glazing or raising your company profile, good website copywriting is the magic ingredient. Like any product in the bricks and mortar world, you need a strong sense of image, brand and who your customer is for effective internet marketing. Good website content will determine whether your potential customer will click away or whether they will stick. Making websites ‘sticky' is a way to get return visits and attract new customers. If your website is cloudy, unclear or confusing nobody will stick around to find out how great your product or company is.
Words Sell
An example of the power of website copywriting is the story of internet entrepreneur, Ken Evoy. Sales of Evoy's book, Make Your Site Sell, reached meltdown levels. The book quickly became the bible of internet marketing. What was the secret of his success? Words - not just any words – the right words. Of course you need a good product behind the words, but it's the words that sell it.
"Technology does not sell products," Evoy has said. "Nor do graphics or animated monkeys. Great products don't even sell themselves. Words sell."
Well-Crafted Website Copywriting
Some of the most successful businessmen on the internet have researched how to write effective sales copy for the internet. Website copywriting, like any form of writing, can be compelling and persuasive. And there is no doubt that the successful websites use well-crafted copywriting. It doesn't matter if your website isn't flash, you can make huge profits by employing good sales copy.
The Three C's – Cool, Clear and Concise
Writing good website copy isn't simply about being a good writer. It is important to write specifically for the web. Monitors are not reader-friendly. Website copywriting has to be cool, clear and concise. There are basic rules for good website copy:
- Sentences should be short. And to the point
- Never use technical jargon. Language should be simple and clear
- Highlight important words
- Use short paragraphs
- Headings and sub-headings help lead the reader's eye down the page or to the ‘call for action' that leads to a sale
- Visual devices such as bullet-point lists can provide bite-sized information that keeps the reader's attention
You might think it's easy to do. Follow a few basic rules and hey presto! But it's also important to have a skilled traditional writer such as a journalist to write you website copy. Journalists are skilled at encapsulating ideas and relating those ideas in a simple form. A good web writer will employ skills from advertising, journalism, marketing and copywriting. So cut out the gizmos and flash design and make sure you employ a good website copywriter. Words are all you have – so you better make sure they are the right ones.
Talk to The Web Marketing Group about SEO Content Writing - click here or call 01733 371750
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