Understand what you and your competitors are doing within the pay per click market. We’ll provide an extremely detailed audit, looking not only at who the ‘big players’ are, but why they are ahead of the competition. We’ll also look at how you can challenge and dominate the SERP (Search Engine Results Page).
PPC Advertiser Comparison:
Fill in your details below to get the free analysis, or read on to see a detailed breakdown of what it includes:
The advertiser comparison report identifies advertisers that appear within any particular market, based on multiple keywords we review. This also identifies their average account position and their ‘coverage’.
The team at WMG use this to identify advertisers that produce not only a high average position, but those that maintain that average position over time.
PPC Search Landscape:
The brand contribution chart shows how repeated impressions contribute to brand awareness and top-of-mind, and who has the largest ‘contribution’ within your market.
To improve brand contribution, we take steps to ensure that potential customers see your ads consistently for a wide variety of targeted phrases.
The tornado report provides a comparison by keyword between ‘captured’ and ‘missed’ impressions.
This allows us to identify keywords that are missing impressions due to either low bids or quality scores.
This method is applied to both your current campaign and competitors.
Account Detail & Quality Score Review:
All accounts produce wastage, the key is to exclude irrelevant search terms that waste money.
Our audit will identify wastage through the account, and where we can make an immediate saving.
PPC v Natural Review:
Quality score can be the key to a successful campaign, ensuring keywords, ad copy and landing pages are all relevant.
Producing a high quality score allows the campaign to maintain higher average positions for a lower overall cost.
Reviewing this graph, we can identify where individual advertisers cross over between paid and natural search.
This allows us to find synergy between the two and ensure we produce the most effective campaign.
Our internal processes also ensure the paid and natural lessons play off each other – allowing us to maximise the benefits of both channels.
For all this detail and more, fill in your details below and we’ll send you the FREE analysis: