Link Building Services

Don't underestimate the power and intelligence of the search engine when thinking about website optimisation. Today’s leading search engines go much deeper than merely the ‘face value’ of keywords and phrases when they're deciding how high to rank a website. They look for relevance by recommendation too - and relevance by recommendation comes in the form of high quality inbound links (or ‘backlinks’).

Link building is commonly accepted by Search Engine Optimisation professionals to be one of the best ways to improve search engine rankings. Moreover, many SEO specialists now believe that healthy numbers of high quality backlinks represent the single best Search Engine Optimisation method and are the ideal way to generate the trust of search engines over time. Link building is the secret to search engine success.

 

Get a FREE SEO ANALYSIS of your website here.

Quite a while is the answer. One of the reasons why effective SEO takes skill, knowledge and research to achieve long-term success is because it involves aiming at a moving target – moving because search engines like Google are forever morphing and adapting. It’s an evolution that involves frequent tweaks and refinements to the core processes that search engines use to sniff out genuine relevance. These processes – often referred to as search engine algorithms – dictate how search engines define relevance, and today’s leading search engines really rate the value of high quality backlinks in helping them decide what’s relevant. They REALLY rate backlinks.

And why wouldn’t they? Backlinks are effectively votes for your website from other websites. In fact, backlinks are more than votes – they’re a dependable second opinion for search engines that the website being linked to really does what it says on the tin and is a quality source in itself. The writing on the ‘tin’ of a well optimised website is made up of content, content which is comprised of carefully selected keywords and phrases. So, inbound links from other trustworthy sources when combined with keywords and phrases help search engines validate their relevance-seeking processes, enabling them to be double-certain that they’re giving the searcher exactly what they want.

All of this means link building is a vital component in the chain of relevance. Good SEO involves good link building - at The WebMarketing Group link building is our forte.

 

Our link building principles: 

• Link sources to be as targeted/thematic as possible
• All links to be static html links
• Non-reciprocal links 
• Google will have cached the page being linked to within the last 30 days
• Links will not be placed on pages where at the time of submission, the page includes more than 50 outbound links
• No links from pages in Google’s supplemental index
• No automated link submissions or link harvester software
• There will be no links from pharmaceutical/adult/gambling sites
• No links on pages where link selling is obvious 

Talk to us today about your link building strategy.

Don’t fall under the illusion that this link building malarkey is simple, because inbound links aren’t always the good guys. Low quality or irrelevant incoming links can do more harm than good to your website. Search engines are intelligent and they know what’s a good source and what isn’t, so random and inappropriate backlinks to your site from low quality sources such as link farms can lead to search engines blacklisting your website. Unethical and crude SEO link building practices such as this are known as black hat and they will severely damage the ranking prospects of your website sooner or later. Your backlinks need to be well placed and relevant – right down to the actual wording of the backlink text. Suffice to say, the path to effective Search Engine Optimisation is littered with pitfalls and potential minefields.

White hat SEO on the other hand, is a term given to the plethora of ethical Search Engine Optimisation methods employed by reputable SEO consultants. We offer high quality white hat link building services which increase your link presence to help build trust in your domain. We target specific keywords in your anchor text and deliver trusted one way inbound links to your domain - we don’t require you to set up link exchange networks on your domain like some black hat companies do.

A link building campaign is one very significant component of a wider internet marketing strategy to increase a domain’s visibility and help it rise up the organic search engine rankings. Our link building services are second to none.

Request a FREE SEO ANALYSIS of your website by our strictly white hat-wearing experts here.