Every webmaster needs to know how to build link popularity, since it is one of the most important parts of any SEO campaign. Google places high importance on the value of backlinks to your site so you need to make sure get relevant links from the appropriate sources.
Let’s start with the basics – link popularity is the art of linking out to other websites. Google and other search engines judge the link popularity of a website as part of the algorithm, which in turn determines many factors including your traffic, rankings and Page Rank.
Build Link Popularity By Checking The Competition
The goal is to get links from similar and high ranking websites, so a good place to start is by sniffing out the competition. Look at the links they have and see if you can approach the same sites. The world of links is a large, expansive space so start small and work your way up. As you build your link popularity over time, people will start to naturally link to you too.
Check Where Your Link Goes
If you are trying to build a link strategy and have gained a backlink from a site then it is important that you check the site’s number of links on a page as well as the content of the page your link is placed on. Make sure it is relevant and that it includes anchor text. Check the number of outbound links on the page – too many and your link will fade into obscurity and feed very little value through to your site. Too many outbound links on a page could also raise a red flag to Google as though it is spam, so be careful.
Build Link Popularity And Keep Track
In order to build your link popularity you have to keep track of your links very closely. If you have control over your backlinks, where perhaps someone has agreed to place a link on their site for you, make sure they use anchor text. This helps the search engine spider indentify what your site is about when they follow the link. A simple “click here” does not help the search engine in the same way.
Beware Of Link Farms
Beware of link farms too – it can be easy to get lured in when you get an email through saying they will place a link on their site for you. This could potentially damage your search engine reputation. You need to show Google that you are building your link popularity naturally, and this includes your outgoing and incoming links so remember that every link counts.
If you want to build link popularity then you can always use article submission sites and web directories to help out. This is a great way to get going with your links and show Google that you mean business.
Do you know how to build link popularity? If not, don’t despair – we can take care of it for you. We’re professional link building experts and can help drive your SEO campaign forward.
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