Many sites provide a link popularity service which provides a list of the number and location of backlinks a given search engine has pointing back to your site.
All major search engines will provide a link popularity service through an advanced query. Equally there are sites that specialise in providing simultaneous link popularity services.
Link Popularity – Why The Fuss?
An inbound link is a key indicator as to the popularity of your website, the value a given engine attributes to your website. The more links you can develop will in turn gain you greater respect with the search engines if they can identify that the link is based on related content.
Link building in an integral part of search engine optimisation (SEO) and as you link build it is worth running a link popularity test to track not only your success, but also to identify where to seek inbound links. It is important to check links that point to competitor sites and to try and build links in these places.
Link Popularity Service – How It Works
Link popularity service providers will run a query that will use the link: operator followed by your URL as in link:http://www.webmarketinggroup.co.uk. On submitting the query the link popularity will be revealed with a list of sites pointing to yours.
Link Popularity Service – Promising Too Much
A search for link popularity service will bring back countless sites that claim to be able to build a large number of links to your site as well as being capable of providing a current link popularity service.
A fairly large caveat here… link building is a slow and methodical process. Steer clear of anyone offering a link popularity service that promises a huge exponential growth in links through their service.
By and large anyone offering this kind of service will be straying into black hat SEO territory and will certainly be offering a service that does not provide good inbound links, does not consider building links based on related content. If, and this is a big if, they can deliver the large number of links their service offers, a rapid growth in links may not do you any favours with search engines.
Personal Experience: We’ve all been there, a site offering the link popularity service looks great, looks credible, has a good pagerank and is competitive. Now who do I believe? Point the link popularity service provided by Google right back at them, run a link:http://www.theirservice.com (add their URL) and see how much search engines value them. My guess and personal experience is that they don’t have many inbound links themselves, that tells me 1) they can’t deliver what they promise and 2) they aren’t valued much by the leading search engine. Bottom line: steer clear.
Leave it to the pros. Contact The WebMarketing Group for a free website analysis and to discuss your requirements on 0845 555 5040
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