Have you ever spent time looking at the right side of Google? You have probably noticed that there are a number of ‘mini adverts’ which are clickable and take you through to a website. These are the Google sponsored links (PPC) and there are more and more people trying to get their own sponsored link in order to drive some much-needed traffic to their site.
Google Sponsored Links – What’s Your Budget?
However, it’s not just about having your own Google sponsored link on any page of Google – if you’re not on Page 1 with it then you will probably find you get less traffic interest from it, so it means you have to up your budget. All Google sponsored links work on a budget basis and the higher the amount you are willing to pay when someone clicks through to your site, the more prominent the position you will have in the search engine results.
Competing For Page No.1
Webmasters compete for the Google Page 1 PPC hotspots, just like they do for natural rankings on Page 1. Yes, they are in demand and if you’re optimising your site for a particular keyword or keyphrase then you might find you’re up against some strong competition for those high Google sponsored link positions. For example, if you set your PPC up to target ‘bathrooms’ you will have to have a very large daily budget if you want to stay on Page 1 for that phrase. However, Google sponsored links do drive good traffic and if you can’t get your site ranking naturally on Page 1, getting it on there as a sponsored link is always an option.
Try Long Tail Instead
With the competition hotter than ever in the Google sponsored links positioning, we recommend targeting long tail keywords to feature your listing rather than try and compete for the big one-word names that so many other companies are targeting. You could reduce your PPC spend with long tail phrases and still attract very relevant traffic to your site. Plus, there is much more potential for getting on Page 1 of Google with long tail phrases.
WMG Can Run Your PPC Campaign
Here at The Web Marketing Group, we can run your PPC campaign for you. Whereas organic search engine optimisation can take a number of months for high Google rankings, PPC is instant and is entirely based around how much you’re prepared to spend each day when someone clicks on your ad. The higher the amount, the higher the PPC position.
Think About What You Write In The Ad
Even though you only have a certain amount of characters for your Google sponsored links, you can still convince people to click through to your site with your choice of words. Remember though, you can’t say things like “We’re The No.1 and Best In The UK” because Google won’t allow it. So, to make the most of your Google sponsored link, think about what you’re going to say in advance and plan it carefully, making sure that you get the keyword in there.
If you need help with your Google sponsored links, call us today on 0845 555 5040 or click here to email us
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