Why increase web traffic?
There are very few scenarios where you may want a website but not high traffic. Exceptions would be where you want a website to complete your corporate image – a place to refer customers for background and information – but not a marketing tool.
For the majority of website owners increasing web traffic is a must. This is for companies and brands who generate revenue from their website, either through leads, interest or direct e-commerce sales. How to increase web traffic is the next step and this article deals with search engine optimisation (SEO) techniques, tips and processes to increase web traffic.
I’ll use an anatomical analogy – your website is your heart and the veins carrying blood in and out is your traffic.
Web design and SEO – how they should work together to increase traffic
Let’s assume that your webs designer has done a good job and hasn’t fallen into too many SEO pitfalls and that your site is not Flash or image laden. No disrespect to web designer, they do a fantastic job but often ignore SEO issues and do not have to consider how to increase web traffic. Ideally you would use an SEO company that has in-house website designers that work hand in hand with the SEO gurus to make sure your website has high web traffic.
Back to my analogy – you wouldn’t use a dentist to keep your heart healthy. Nor would you want a fitness instructor but an expert cardiologist that can look at all issues. A full service SEO agency is your cardiologist
Increase web traffic – take a look at the heart of the matter and check blood flow
Okay, let’s get to the heart of the matter, your website. SEO will use various processes to increase web traffic. Some will be on-site and others off-site, that’s why our analogy fits well.
- Effective use of meta tags. Make sure that your title tags contain your keywords. All images should use ALT tags and if applicable be seeded with keywords.
- Check for duplicate content, if you own more than one website make sure that it differs otherwise search engines may drop one site in favour of another.
- Analyse site structure and make sure that a good sitemap is made available. Search engines love sitemaps as it helps them index sites fully and increase traffic.
- Check site content. An excellent way to increase web traffic is to write excellent content that is seeded with keywords. Search engines and visitors love good content and this will most definitely increase web traffic.
- Look to see if long tail SEO could increase web traffic. Many sites make the mistake of concentrating on highly competitive “vanity” keywords. Tap into potentially less competitive and longer keywords that can help improve web traffic.
- Get your analytics in place. If you can’t measure traffic then you can’t see things improve. With analytics in place you can track and measure traffic increases.
Off-site SEO will check:-
- Inbound links are great indicators as to the popularity of your website. If someone bothers to link to your site they value your content and in turn search engines reward this. Look to build links to your website from relevant and high authority sources.
- Directory submissions. Are you missing a trick and should you be submitting to high authority/industry specific sites?
Combine on-site and off-site SEO and your website will be functioning well. Back to our analogy your heart is healthy and the veins are clear to pump in and out.
Get your medical now – free website review
Want to see how SEO can increase web traffic. Try
our free website review – you’ll get an excellent and comprehensive overview of how we can help increase web traffic. You’ve nothing to lose, give it a go.
Contact us now or call 0845 555 5040 to see how we can increase web traffic to your site.
Tagged with :