Harness the power of LinkedIn
Having recognised the importance of social media as an inbound marketing channel, WebMarketing Group is now offering social media optimisation (SMO) services. These services include Twitter, Facebook and LinkedIn.
LinkedIn – an indispensable inbound marketing channel
LinkedIn is one of the three social media channels we believe to be important channels for your company and marketing. We’ve identified LinkedIn as one of the major players out of the many hundred social media channels.
LinkedIn is particularly attractive to companies wanting to start in social media as it is one of the ‘safest’ environments to start. LinkedIn ticks all the boxes for anyone reticent about joining the social media conversation, it is the most corporate channel and has more of a professional atmosphere than other channels.
LinkedIn was primarily developed as a networking channel and has grown to become a very effective marketing tool.
Launch LinkedIn
WebMarketing Group can build your LinkedIn presence and launch you into the world of social media.
- Setup company entry in LinkedIn
- Complete all necessary fields and build profile up – the more information available the more visible you become in LinkedIn search
- Customise profile with company logos
- Invite people to join your network based on your address books, marketing database
- Join relevant groups
- Interact regularly with groups
- Develop your own discussion group for your network to see
- Post discussions that generate interest and engagement with your company and brand
LinkedIn – see who’s looking at your profile
Some argue that it is difficult to track and measure traffic through social media. To some degree this is true as most social media platforms do not have traffic stats directly.
To counter this, your website should be fully SEO’ed to have a sound analytics package built in so that you can track referring sites. This will give you a full picture of where people are finding you and an indication as to what interaction/comments have led them to your site.
LinkedIn in contrast has excellent reporting statistics. You can see who has viewed your profile and where from, giving you an excellent insight into what networks you could be targeting. Equally it can give some insight into any competitors looking at your network.
Here at the WebMarketing Group we are ready to get you launched into social media through LinkedIn.
Contact your Account Manager to discuss your LinkedIn requirements or call 01733 371750