Using Facebook as a marketing channel
Here at the WebMarketing Group we are search engine optimisation (SEO) masters and are now extending our services to offer full social media optimisation (SMO).
Given the exponential growth of social media and the growing numbers of companies and brands joining the social media revolution, the need for Facebook services was clear. We’ve focused our service offering to include Facebook, Twitter and LinkedIn as the best channels to interact with as we know these provide the best ROI.
Facebook account setup services
We enable companies and brands to interact with Facebook and harness the power of this channel for inbound marketing.
Facebook as a marketing channel is maturing in every sense. The number of users is not only growing in volume but also in age and reach… there is increasing engagement with older users which brings higher incomes and greater decision making. This makes Facebook an invaluable marketing tool which most companies and brands should look to launch into.
Social media, while (largely) free to join is time consuming and requires good management to achieve a good ROI.
This is where the WebMarketing Group can help as we are highly skilled at launching your social media presence through Facebook.
Facebook – greater engagement – people choose to follow you
Facebook provides viral word-of-mouth as well as a clear and direct channel to people that are following or are associated with your Facebook page. Because social media is about “engagement”, Facebook followers are much more likely to want to know about your company or brands. As people choose to be your ‘fan’ they have opted-in and this provides a highly targeted audience.
Facebook setup – what we offer
Everyone will have slightly different needs, expectations and requirements from social media. Please contact us to discuss your individual needs but our Facebook setup services typically include:-
- Setting up a user account
- Setting up a brand/company fan page
- Developing an integrated Facebook campaign relevant to each individual client’s needs
- Importing/searching for existing customers already on Facebook
- Optimising your Facebook pages to include URLs, custom images, search rights and visibility to others, bio, wall and discussion groups
- Posting regular updates that your fans receive and link to your blog or website
Social media – do’s and don’ts
As social media is all around us and never stops, many companies and their brands have taken the wrong approach to social media or chosen the channel to engage with. Here at the WebMarketing Group we’ve been tracking case studies where it has worked and cases where it has gone horribly wrong. This gives us a huge insight into social media best practices.
We are also experts at audience analysis, we know where to find the right demographic and how to interact. We’ve grown up with social media and are always adapting our processes to get the best fit for our clients.