Web Design more than window dressing
“Users don't know what they want until you show it to them.” Kent Beck.
Truer words have rarely been spoken, and they’re words to dispel the notion that web design is simply about making websites look pretty - it’s much more than that. Effective web design is about channelling visitors towards your objectives through the use of logical layout and clever application of images and other visual devices. Successful website design helps turn visitors into paying customers or strong leads, and the very best web design keeps them coming back for more. Website design is a big deal.
Click here to see best web design in practice.
The WebMarketing Group – the complete website design company
Our web design services are all encompassing. We can work within strict brand guidelines and to highly specific briefs, or from a doodle on the back of a napkin. Whether you want to control every aspect of your website’s look and feel, or hand over a basic concept for our web design specialists to bring to life, we’re comfortable with the responsibility and totally confident we can meet your demands. Some of our biggest clients have delegated their entire web branding to us, whereas some of our smallest clients have asked us to work with them on a page-by-page basis. Every client is different, which is why we’re an open book. Talk to us today about your website design requirements.
Specialist business web design – your key to ecommerce domination
Your website lies at the heart of your company’s entire internet marketing strategy. If you’re a company that exists solely online then your website IS your company, making it the one place where your whole reputation is earned or lost. Investment in Search Engine Optimisation (SEO), Pay Per Click (PPC) and other marketing and PR activity is completely in vain if your website fails to capitalise on the traffic those activities generate. Be under no illusion - the effectiveness of your website design innately dictates the ultimate success of your online business, so it’s vital that it not only caters for your own objectives, but also to the core principles of web design.
Our principles of web design:
- Consistency – Use of coherent navigational, graphical and layout themes throughout. A simple and logical website structure can efficiently channel users towards mutual objectives. Making the user experience an easy one is essential. Good website requires design no deciphering – it leads the way.
- Direction – Showing users what they need to do. Acknowledging the quote at the top of this page and using website design to draw users into achieving the objectives. Use of images, text, buttons and other graphical devices to coax users.
- Communication – telling users where links lead to, what buttons do and how long downloads take improves their experience. Best website design establishes confidence through authority.
- Interaction – Website design needs to promote intuition and offer users total freedom. All permutations need to be calculated and catered for in respect to interactive features, and the option for users to ‘undo’ actions is as critical as the option to ‘do’. Well designed and clearly visible reviews or action summaries foster confidence and encourage decision making.
- Choice – Covering all bases in the website design. Understanding the different ways in which different people use the web and cater for them all in the web design. Sitemaps, animations, process wizards, text only options, graphics – the whole kit and kaboodle. Flexible, user-friendly website design ensures a site meets the demands and tastes of a wider range of people.
- Empower – Putting users in control. Allowing them to experience a website on their own terms by introducing customisable features and preferences. Familiarity breeds confidence, and the ability for users to manipulate the website design is a useful method for building their confidence. The best web design empowers users.
Our designers create websites guided by these principles every day. Striking design, intuitive navigation and seamless page transition are trademarks that permeate every aspect of the websites we design.
Custom web design – tailored web solutions for your business
All of our websites are designed from the ground up - no templates, no master-plans. You bring the brief, no matter how vague or specific, and we’ll bring the creativity. Our project managed approach to website design ensures that things happen how and when they’re meant to and everyone is kept in the loop throughout the process. Don’t just take our word for it - our portfolio of happy customers is testimony to our approach.
Click here if you want us to make you happy too.