Website Design and Picking the Perfect Site
Generally speaking, there are five main types of website found on the internet in terms of the intention of the site. These are:
- E-Commerce Sites – Obviously, the primary purpose of e-commerce websites is to increase company sales whilst decreasing overall marketing costs. E-commerce websites aim to measure statistics that show how their website is performing e.g. sales, sales per visitor, cost per visitor, ROI and conversion rate.
- Lead Generation Sites – This type of website has a primary purpose of increasing and segmenting lead generation. A lead generation website is designed with the purpose of generating a sale but not necessarily through the website itself. It will aim to establish the habits of its users e.g. time spent on the site, conversion rates, rejection rates on the contact page, information downloads.
- Content Sites – A content website aims to be more informative than sales orientated. The primary purpose of such websites is to promote a level of interest in a site, increase readership levels and increase the amount of time spent on a website. This type of website will measure factors such as number of subscribers, page views and visit length. This type of website will aim to increase on-line advertising revenue by getting high readership and keeping users on the site for extended periods of time.
- Customer Service Sites – The aim of such sites is to cut down on customer enquiries by giving all the relevant information on a website. This type of site will aim to increase customer satisfaction and promote a good word of mouth. A customer service website will measure statistics in terms of decreasing visitor length, a decrease in volume of calls to call centres and customer satisfaction metrics.
- Online Brochure Sites – This variety of website aims to make all of a company's literature available on-line on order to cut down on printing and marketing costs. This type of website also invariably cuts down on the number of support requests from customers as it will provide the answers to the majority of their questions.
Picking the right website is only the first part of the battle. A website will need to be professionally designed and optimised if it is to successfully perform the role for which it was formulated. This is why most companies will turn to SEO and web design experts when it comes to their websites and internet marketing techniques.
For SEO and Website Design expertise, talk to The Web Marketing Group - click here or call 0845 555 5040
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