Web Development what lies beneath
Website development is about making websites work. More specifically, it’s about making websites work well. Web development encompasses all of the applications and processes hidden beneath a website’s shiny veneer that turn user commands into actions. If web design is the ‘what’, then web development is the ‘how’.
Professional web development – making websites work for businesses
Users love websites that do what they say on the tin. They don’t love sites that require a significant investment of time or effort. Good web development makes for a seamless user experience, where everything the user wants and needs is just a click away and every single permutation and outcome is planned for and accommodated in the design. Versatility and user-friendliness are key factors in the success of a website, with complex websites (such as e commerce sites) in particular benefitting from a thoroughly conceived set of applications and process flows. The best website development simultaneously hides complexity behind simple user interfaces, puts users in control and provides them with everything they need. The best web development goes practically unnoticed by users.
The web developer – bringing websites to life
Examples of typical features a web developer brings to everyday websites are search boxes, data capture forms, enriched content devices (such as video and audio), shopping baskets, security features, customisation and preference panels, and online payment functions for e commerce sites. At the ‘back end’ of a website a web developer can build easy-to-use word processor-style content management systems, enabling administrators to update and edit content and graphics, or change whole sections of a website without the need for any special technical skills or training. WebMarketing Group web developers are fluent in all aspects of website and software development and can devise and build a wide range of bespoke functions and applications to enhance your site, all packaged in user-friendly design. Our website developers take care of the technology, allowing you to focus on your bottom line.
Core objectives of the web developer:
- Promote accessibility
- Enhance usability
- Wrap up in simplicity
Working closely with our web designers, project managers and SEO specialists, our web developers can create supremely functional websites, software programs, and applications that will maximise your potential to convert visitors into customers. Our web developers understand web technology and the wider online environment in intimate detail, and whether you require bespoke web applications or need to enhance your existing systems and processes, we can find a solution that exploits your potential to the maximum, delivering tangible results and real value. From basic HTML projects, through sophisticated intranet systems, to entire search engine optimised e commerce solutions – our web developers have got the skills and experience to meet your demands.
Get in touch today to see how we can develop your potential.
Project managed approach – the road to success one step at a time
Every website development and design project is unique, which is why we’ve devised a flexible project management approach to how we work. The road to success is a two way street, and there can be no substitute for open dialogue during the website design and development process. Our project managers provide the vital link between you the client and the web developers and designers working on your project, ensuring any feedback or specification changes are logged and acted on in a timely, efficient manner.
Our web development and design process:
- Meet with web designer, web developer and project manager
- Set out parameters for design and development
- Quotation
- Refine and agree functional specifications
- Present first stage design treatments
- Amend / refine design and pass to lead web developer
- Web developer builds site functionality
- Test / refine
- Sign off
- Go live
Learn more about our project managed approach here.
Cost effective website development from The WebMarketing Group
We understand that now more than ever cost effectiveness is the single overriding priority for many companies, and we’re confident our pricing structure is highly competitive and that our practical expertise in website development and design can deliver a significant return on investment. Furthermore, through the adoption of industry web standards we can design and build open-ended systems that are capable of incorporating new web innovations, ensuring your website is as compatible as is practically possible with emerging technologies, thus driving down the long-term cost of developing your website. An investment in web development is an investment in your future.
Premium website development and design from The WebMarketing Group.
Talk to us today about your web development and design requirements.