A curious nature and an inquiring mind with an endless desire for learning the how’s and why’s of PPC.
An advocate of an integrated approach to search marketing. Having a good understanding of the search engine practices, processes and trends due to my SEO background I believe in SERP success through the synergy of paid and organic strategies.
Kiki is a Google qualified executive who works alongside the PPC team setting up, implementing, tracking and optimising PPC campaigns across different search engines and markets.
She loves the everyday challenges that force her to think analytically & creatively at the same time, the ongoing testing, tracking & tweaking process that pays off and how both simple & complex PPC strategies can make such a difference in her clients’ bottom line.
With a masters degree in International Marketing from Leeds University, undergraduate studies in Economics, further studies in Education and eight years of experience in various marketing roles (from working as an in-house marketing executive to teaching marketing, and from working in a marketing consultancy firm as an intern to being an SEO analyst in a digital agency).
Kiki spends her weekends hiking, doing arts and crafts and loves exploring the history behind places, buildings and people.