We have worked with Skate Hut since 2009 when they had aspirations of being number one in their Industry, which they now are! The KPIs have always been to increase rankings, traffic and revenue across what is now a wide range of products.
We have built up the Skate Hut site over the years. As the client increases their portfolio of product we have continually influenced the growth of the website architecture and structure.
- Planned, wrote and optimized onsite content and meta data.
- Created an authoritative, organic link profile to attract target audience, build domain authority and create a brand buzz.
The client chose to leave an historic manual penalty on the http site, as it had no effect on rankings and site growth. This was triggered by a move to https. We quickly resolved issues and removed the penalty.
- Position 1 for phrases including ‘skateboard’, ‘skateboards’ and ‘scooters’.
- 30% year-on-year increase in revenue from organic traffic.
- 142% increase in organic traffic over 18 months.
- SEO visibility has more than doubled in the last two years.