Here at WMG we are suckers for a great creative campaign and we’re not afraid to admit we sometimes take inspiration from the many examples out there in web land. These are just some of our favourites from the week ending 3 February, as chosen by Natalie Richardson, Senior Digital PR Strategist here at WMG.
Signs of breast cancer explained, using lemons! — Charity Worldwide Breast Cancer has simplified the numerous symptoms of breast cancer by using simple visual representations on lemons. By combining the imagery with informative information, such as how to spot the symptoms and tips on self-examination, the content answers common questions without presenting any new data or findings. The campaign was well-received, being covered on a national news sites (BBC, Metro, Telegraph; etc.), viral sites (Mashable, Bored Panda, etc.), as well as industry relevant sites (Medical Daily), and was popular across social media.
Explicit Valentine’s Day Cards
Share the love this Valentine’s Day — Paperchase (known for their stationary, greeting cards, and gift-wrap) has recently come under fire for displaying a range of sexually explicit Valentine’s Day cards in their stores. Despite a warning sign next to the inappropriate cards – reading “Rude cards here – you have been warned!) – customers still took to social media to explain their outrage. Paperchase publicly defended the cards on Twitter, stating that they “cater for all customer tastes”, but the offending cards have now been removed from sale. This story was covered on a range of outlets, including national news sites (Evening Standard, Metro, The Sun, etc.) and women’s interest sites (Cosmopolitan, etc.), as well as being discussed on social media.
Don’t drink and drive! — a recent multi-brand collaboration (between Tostitos, Mothers Against Drunk Driving and Uber) has resulted in an unusual crisp packet prototype which aims to decrease drink driving in the run up to the Super Bowl (Feb 5). When the innovative (and limited edition) “breathalyzer” bags detect small levels of alcohol on the breath of the consumer, they will glow red with a warning sign, revealing an Uber discount code. Customers can then use near field communication (NFC) technology, or simply enter the discount code through the app, to receive the discount benefit. The campaign gained international coverage, being featured on various international news sites (CNet, Fox News, TIME, The Sun, etc.), viral sites, technology sites, as well as other relevant niches (automotive, food and drink, etc.)
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