Here at WMG we are suckers for a great creative campaign and we’re not afraid to admit we sometimes take inspiration from the many examples out there in web land. These are just some of our favourites from the week ending 11 November, as chosen by Megan Askam, Digital PR Strategist here at WMG.
In a week where only one event has dominated the news agenda, and no, I’m not referring to Toblerone changing the sizes of their bars (although that was major), but the US election, which has pretty much stolen the headlines this week. Here’s my pick of some of the best creative campaigns from the past week, which also prove that no matter what your brand is, you can jump on the back of anything topical if you time it right!
Hillary Won’t Delete It
Not one to shy away from a controversial PR move, Ryanair took the US election as an opportunity to adopt a cheap, yet tactical marketing move over the weekend. The team sent out an email to its customer base with the title ‘Even Hillary wouldn’t delete this email’. A very simple stunt which sparked both media and social coverage from the Mirror, City AM and The Evening Standard, to name a few. The budget airline didn’t stop there though, seeing how well the first email went, they took it one step further with a second email titled “Unlike Brexit, at least we got the result right this time…” this was followed by news that the airline was offering a US election flight sale offering 1 million seats for €9.99.
Donald Trump Pizzas
Source: Evening Standard
Also, jumping on the election hype was food chain Pizza Express. Again, showing that no matter what your budget, or your brand, you can pick up coverage with good timing and the right tactics. Using food artist, Prudence Staite, the brand created a Donald Trump pizza which was available to try at Pizza Express. Whether it looked appealing or not it managed to score great coverage from the Mirror, The Daily Mail and The Sun.
In a new campaign to boost tourism to Australia’s Northern Territory, NT Official released a new ‘independent underground campaign’ named C U in the NT. It goes without saying that the internet went well and truly crazy over it, and as well as coverage from pretty much everywhere across the globe, the campaign also received social attention from celebrities and journalists alike.
John Lewis Spoof
Source: My Voucher Codes
It may be a big day for John Lewis, but it appears to be an even bigger day for My Voucher Codes and the students from the School of Communication Arts who had a 2pm deadline today to create a budget version of the new Christmas ad. With 6 hours to create the advert and only £600 budget, it’ll be interesting to follow the coverage and watch this campaign unfold. They also did a similar thing last year and you can watch that video here.