One of the questions we get asked the most when we begin to run a Penalty Removal program on an account is “How long will this take?”.
Unfortunately this isn’t something we can easily answer. Google penalties are notoriously difficult to remove, and can be unpredictable. But here, we give you some ballpark figures depending on the type of Google penalty.
Not into video? Don’t worry, we’ve also transposed the video below…
Hi, I’m Alex Darwin. I’m Head of Manual and Algorithmic Removal Services at WMG, and today I’m going to be answering some of the most frequently asked questions that I get asked regarding penalties.
Our first question that we normally get asked after somebody understands how much work is going to go into removing a penalty is “How long does it take?” I’ve drawn a piece of string because that’s exactly how long it will take. There are so many variables on how long a campaign will take to be completed successfully that you don’t really know how long it’s going to take until you’ve done it.
So we find that often, a manual penalty can take between 2 and 3 months if you know what you’re doing, so that’s you’ve got all your data together, you’ve processed it correctly, you’ve manually reviewed everything, and you are so sure that you’ve caught all of the links that you have, that you can make the proper decision and put in the right reconsideration request. We’d say that that’s 2 to 3 months, if you know what you’re doing.
Algorithmic issues are a completely different ballgame. Because the algorithm typically comes out every 6 months, from what we’ve seen so far, we would expect that if you got all of your data together and went through the same process and tackled all of your problems and got your house in order, you’d still have to wait for the next refresh to come out. So at minimum, it’s probably going to take you 6 months.
If you get lucky and you’re just before the next refresh, you might be all right, but there’s no way of knowing. And it’s very difficult to tell when you’re already out of it, so it’s quite a tricky ballgame to go through.