If you work in the search industry and are based in the UK, there are two days you need to keep free in May: the 13th and 14th. These are the days that the Search Marketing Expo (SMX) is happening in London, and you really don’t want to miss it.
Something for Everyone
Rising Media and Third Door Media, the producers of SMX, have made it their mission to ensure that everybody feels at home at the expo. With sessions to facilitate both new starters and industry veterans who are looking to up their game, you can be assured that if your company employees make the trip, they won’t leave disappointed.
Headline Performance from Danny Sullivan
If you’re looking for a concrete reason to book a place, one of the best is that industry luminaire Danny Sullivan, Editor-in-chief of Search Engine Land will be running proceedings as the SMX Chief Content Officer, and will also be headlining the event. Danny is a well-respected individual in search marketing, and one who very rarely makes the trip to the UK. So, if you’re looking to get face-to-face with one of the industry’s leading experts, you should make sure you experience him at SMX.
What to Expect
Everybody knows that search marketing is only going to increase in importance and relevance over the coming years, and 2014 has already been a strong year so far. This has impacted how the SMX is orchestrated, and as Danny Sullivan has suggested, “In 2014, there is so much going on in our space. We will make sure our programme is crammed full of cutting edge, up to the minute, actionable content.”
So what does this really mean for you and your employees? Well, it means a valuable two day expo for people across your company at all levels of expertise. Whether web designer, developer, public relations professional, advertising or traditional marketing, or executives, everybody across your business needs to ensure they have the relevant education for this fast-paced role, and this will always be an on-going process. The SMX is a great place to get up to date with what’s going on, and to see how the “big picture” comes together. It’s all well a content writer understanding how to write a well-structured, well-written piece of copy, but knowing how it fits into the greater search marketing workflow is equally important, enhancing brand exposure and generating a larger ROI for your clients.
The Big Picture
If you’re looking for answers to the big questions of search marketing in 2014, SMX has them in spades. The expo has been programmed specifically to address Panda, Penguin, the Knowledge Graph and more, so if you’re looking for the best ways to tackle these issues, make sure you’re at SMX.
Book Your Tickets Today
Registration for the event is easy and you can get a 15% discount using our discount code WMG14. So, register for your place at SMX today.
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