It is clear that a well establish brand performs well in the search rankings. Establishing a clear brand identity and increasing brand awareness online is integral to the implementation of a successful SEO strategy. With such a vast amount of information and sites available online, it is clear that businesses need to stand out from the crowd in order to succeed in Google. The key is to get people searching for your company name. Through a careful process of establishing brand presence online and developing brand signals, a business can become instantly recognisable, memorable and more trustworthy in the eyes of both consumers and Google, helping you to stay on top in the search engine rankings.
Establish Brand Identity – Establishing a brand identity is not about the design of your logo or the colours you use for your promotional materials, it is essentially changing the way your customer base thinks and feels about your brand. Developing a likeable brand persona is part and parcel of creating an identity that your target market can connect with and remember you by. This persona needs to be consistent wherever your brand is marketed online to ensure customers identify with your company the way you want them to.
Promote Your Content – Content promotion is a key part of your SEO marketing strategy. From regular press releases to corporate blogs and guest posting, it is essential to promote your content through relevant channels in order to increase your brand awareness and reach new pools of potential customers. Ensure your content is relevant, informative and contains key content assets that other sites within your niche would want to link to. This will help to improve your back link profile as well as open your brand up to other pockets of people that may be interested in your products or services.
Unique Selling Point – Increasing brand awareness is easier when your business has a unique selling point that gets people talking. Finding that clear space to occupy online can help you to rank highly for your unique phrases. Showcasing what you have to offer over your competitors will no doubt help to establish your brand as an original brand that is considered an authority within your industry niche. This consequently will serve you well in your integrated SEO and marketing strategy.
Online Community Interaction – Consumers naturally trust the opinion of other consumers before any sales copy they can find on your site. Starting conversations about your brand through social media channels is a sure fire way to get people talking about your products and services. This will help to establish your brand online, increase awareness of your products and the authoritativeness of your site thanks to Google’s ranking which relies partly on social signals.
If you are looking to increase your brand awareness online to support your SEO marketing strategy, talk to one of our internet marketing experts today to find out how we can help you stand out from the competition.