infographics-for-seo(1)

Why Every SEO Strategy Needs Infographics

February 12, 2014
Ian Lloyd

Infographics not only grab the attention of your readers but they can also be a scalable link building tactic.  The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics across all industries, and it’s easy to see why these information-packed images are so popular for bloggers and web content managers.

Content alone, as useful as it is, can sometimes be a little bit bland.  Words on a webpage without colour or graphics doesn’t always score points for user experience, which is why our content writers put so much emphasis on formatting and style.

But what many webmasters forget is that the use of infographics can be more than a nice visual aid for the human eye; they can also encourage natural links and give something for search engines to feast their bots on.

An Infographic on Infographics

Talking of the importance of infographics, here’s one someone made earlier.

This is an infographic on infographics, sharing interesting stats on the growth and popularity of infograhics on the web:

infographics-for-seo(1)

Source: http://www.idonut.co.uk

How Can Your SEO Strategy Benefit from Infographics?

1. Builds links – with 60% of people being visual learners, infographics are a great way of capturing the attention of web users, and it’s also a great way of encouraging people to share and credit back to you.  People will link back to your website when they feature your infographic and not only will your site benefit from the relevant link, but also the traffic.

2. Can be shared – infographics are easily digested, simple to understand and interesting to look at.  It can also be shared easily through social sites such as Facebook, Twitter, Digg, Reddit, StumbleUpon and more.  Create a great infographic and

3. Branding opportunity – people just love infographics! Create a superb infographic and it could go viral. You could add your company logo to a prime position on the graphic without it being too obtrusive, and get a boost in your online presence and your online branding.

So using infographics are scalable, shareable and brandable, and can add value to your SEO campaign.  If you want to pimp your blog or dress up your text, create a stylish and informative infographic for everyone to feast their eyes on!

Check out some more great infographics here.

Are you using infographics as part of your content marketing strategy?

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on StumbleUponEmail this to someonePrint this page

About Ian Lloyd

Brilliantly talented, Ian is a rare breed of analytical brain matched with creative soul. He’s tasked with ensuring our WMG clients are delighted with the service they receive and our team are inspired and motivated to do a great job. Blessed with a management style that is calm, trusting and encouraging, he has nurtured and grown his team to over 50 digital marketers over the last 7 years.

23 Comments. Leave new

How to utilise infographics for content marketing
March 15, 2014 9:21 pm

[…] of some of the power of infographics for content marketing. What better way than—you guessed it—check out this infographic from […]

Reply
10 increíbles aplicaciones para dar vida a su contenido visual
March 22, 2014 6:01 pm

[…] visuales o tienen un sentido de aprendizaje mezclado con un elemento visual en el mismo; El 40% de las personas responderá mejor a las imágenes de lo que lo hará al texto sin formato; Facebook […]

Reply
10 increíbles aplicaciones para dar vida a su contenido visual - eju.tv
March 22, 2014 7:57 pm

[…] visuales o tienen un sentido de aprendizaje mezclado con un elemento visual en el mismo; El 40% de las personas responderá mejor a las imágenes de lo que lo hará al texto sin formato; Facebook […]

Reply
10 incríveis aplicativos para dar vida a seu conteúdo visual
March 24, 2014 5:17 pm

[…] em consideração toda a importância visual em um site, pois 40% das pessoas responderão melhor às imagens do que a um texto sem formato, por exemplo, o Facebook […]

Reply
Lecciones para Community Managers del tweet de Ellen / Web Ecuador
April 3, 2014 12:12 am

[…] qué? es mas sencillo para nuestro cerebro procesar imágenes. Según la investigación de Zabisco, nuestros cerebros procesan el contenido visual 60.000 veces mas rápido que el […]

Reply
10 Engaging Ideas for Video Content
April 8, 2014 7:42 pm

[…] soars, it should play an integral role in your content management strategy. Images are processed 60,000 times faster, and 40% of the population responds better to visuals. Video may result in positive SEO, since it […]

Reply
HEY, INTERNET USER, PAY ATTENTION! | Agriculture Advertising, Branding, & Marketing Agency
April 21, 2014 5:25 pm

[…] 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) […]

Reply
Rob Perkins Writer» Blog Archive Great e-commerce content
April 23, 2014 10:17 am

[…] 40% of people respond more to visual information than plain text, it follows that if your website’s content is […]

Reply
Why Infographics are Great! - Have a Word
April 29, 2014 6:39 pm

[…] show that 90% of information that comes to the brain is visual and that 40% of people respond better to visual info over plain […]

Reply
Can B2B Businesses Really Succeed on Pinterest
May 1, 2014 8:12 am

[…] Pinterest can be a great way to organize information from your website. It helps to categorize and narrow down things which can be more attractive for customers as contents are a lot easier to search. Since Pinterest is a visual platform, it may be helpful to know that 40% of people will likely respond better to visual information than just plain text (Source: Zabisco). […]

Reply
5 Ways to Capitalise on Video in Content Marketing | FRANk Media
May 12, 2014 5:05 am

[…] to 3M Corporation, 90 percent of information transmitted to the brain is visual, and 40 percent of people will respond better to visual information than plain text. The Internet is now […]

Reply
HEY! Internet User, Pay Attention! | Agriculture Advertising, Branding, & Marketing Agency
May 13, 2014 9:31 pm

[…] 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) […]

Reply
Why Visual Content Dominates Social Media MarketingSocial Factor
May 28, 2014 2:36 pm

[…] to the brain visually, which some say is actually processed 60,000X faster in the brain than text (WMG). Additionally, 65% of people are considered to be visual learners (Prime Infographics). The stats […]

Reply
Social Marketing Buzz: Why Use Infographics?
June 3, 2014 4:29 pm

[…] So infographics are scalable, shareable and brandable, and can add value to your SEO campaign.  If you want to dress up your blog , create a stylish and informative infographic for everyone to feast their eyes on! (Source) […]

Reply
Visual Content, Content Marketing, Visual Marketing
June 24, 2014 9:12 am

[…] processed 60 thousand times faster in the brain than text. (Sources: 3M Corporation and Zabisco).  Who can resist vibrantly colorful images or cute animated cat […]

Reply
7 Conseils Marketing de contenu adapté aux petites entreprises | La Nouvelle Voix des TPE/PME
June 25, 2014 5:30 pm

[…] Le public est naturellement câblés à être plus engagés avec un contenu visuel, comme 90 pour cent de l’information qui vient au cerveau est visuelle, et le contenu qui utilise […]

Reply
Chief MO – Crowdsourcing Chief Marketing Officer | How to Build the Perfect Newsletter.
June 25, 2014 9:02 pm

[…]  40% of people will respond better to visual information than plain text. (webmarketinggroup) […]

Reply
14 reasons to include images on your website
July 31, 2014 4:56 pm

[…] […]

Reply
Creating Visual Content on a Budget - #mktgtalk
August 30, 2014 5:41 pm

[…] to Zabisco, 40% of people will respond better to visual information than plain text. Taking into […]

Reply
bloggingtechniques93@gmail.com'
Mustafa Gaziani
September 21, 2014 8:04 pm

Hi Ian,

Great stuff again. Yes indeed Infographic is nowadays become very poular to get lot of backlinks and grab visitors attention. Thanks for sharing this amazing infographic.

Regards,
Mustafa

Reply
Top 5 Tips to Make Your Dental Content Shareable | DENTAINMENT
September 21, 2014 8:58 pm

[…] use of images in social interactions directly increases customer engagement. According to this infographic, 90 percent of information that comes to the brain is visual and 40 percent of people respond […]

Reply
Using Imagery to Promote Your Brand | Turnontheinternet.com
October 3, 2014 2:22 am

[…] conveying messages. Consider that 90 percent of the information transmitted to the brain is visual (according to Zabisco) and 30 percent of people will respond better to visual information than plain text. Images provide […]

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>