All Pond Solutions Ltd is a specialist online provider of Aquarium and Pond equipment. Established in 2006, the company is a one-stop shop for quality pond equipment, fish tanks and accessories, offering quick and efficient delivery throughout the UK.
In August 2010, All Pond Solutions Ltd approached WMG with a limited budget but one clear goal: to boost organic traffic to the site. At the time, organic visits to the site reached less than 3000 per month, and the company had no rankings within the top 100 on Google to attract its target audience to its online store.
WHAT WE DID
It was clear from the start that the SEO aspects of the website needed a lot of work, so our experienced team got to work on researching the keywords that would boost its search engine rankings. In order to compete with the dominant players on page one, a long-term approach using a mixture of high and low volume keywords was necessary, to gradually bring All Pond Solutions into the Top 100 rankings.
It didn’t take long for the results to take effect; after tripling the web traffic within the first year, our client increased its monthly budget so that we could expand our efforts, targeting more and more keywords to reinforce All Pond’s position. By filtering these keywords through the site content and structure, supported by regular blog posts to help establish All Pond Solutions as an authority on ponds and aquariums, our successes began to multiply.
Over the past few years, we’ve helped All Pond Solutions go from strength to strength, working with them to grow their online presence and become the UK market leader that it is today. As of September 2014, All Pond now receives over 50,000 organic visits per month, with over 500 keywords on page one supported by the company’s continual invest in results-driven SEO from WMG.
- From initially having no keywords in Google’s Top 100 listings, All Pond Solutions had 33 on page one in October 2012, 170 in December 2013 and over 500 today.
- In the past year alone, All Pond Solutions has doubled organic revenue, successfully turning web traffic into higher conversion rates.
- Organic web traffic in September 2014 was more than double that of the same month in 2013.
Having watched its online presence blossom with the help of WMG, we are now helping All Pond Solutions develop to an international SEO focus, as it begins to target German and French markets in an effort to become a global brand.
To this end, we are currently in the process of developing a new site design that will reflect these exciting changes and draw in an ever-bigger target audience from all over Europe.