Our client is a division of the Ridgeon Group, one of the largest independent family owned timber and builders merchant. Anglia Tool Centre started in 2006 as a supplier of power tools and accessories for trade.
- Increase ROI and reduce CPA below £20 with a AOV over £160 while maintaining volume to core areas of the business.
- Improve visibility of high demand and high value products
- Capture sales through all areas of the funnel focusing on key categories.
- Grow conversion rate for paid campaigns.
- Google Shopping campaigns – 8k+ product catalogue.
- Effective use of custom labels to help segment campaign focus.
- Efficient use of campaign structuring to help drive CTR.
- Staggered pyramid approach use of priority levels to ensure we capture what’s a value to Anglia and target all areas of the funnel.
INCREASE IN CONVERSION RATE
SHOPPING ROAS YTD
GROWTH IN REV YOY