Exodus is a tour operator that specialises in adventure holidays. The company started in 1974, offering trips to the most inaccessible world’s great monuments. In four decades, Exodus has expanded, providing travel adventures all over the planet.
In the Travel Industry, peak interest usually begins around Christmas and continues throughout January and February.
- Increase visibility of their Brand through extensive Display activity during this time.
- Impressions targeting key audiences.
- Key KPI during this period was CTR at 0.2% minimum.
- Using a mixture of Generic Display, Prospecting and Retargeting activity we implemented a strategy to serve targeted impressions against Exodus Travels core demographic throughout this time, starting on Boxing Day (26th December).
- Placement Targeting, Affinity Audiences and Topics were implemented to reach key audiences.
- Using the display network to highlight Exodus’ New Year Resolution campaign.
- Designed to increase awareness of Exodus brand by riding on the New Year Resolution trend.
- Bucket-list style, ‘adventure’ creatives were used to help users know that they can climb Mount Everest or ride a husky sled, etc.
- Once in a lifetime style holidays.