In a highly competitive market, the objective of this two-part campaign was to create genuinely interesting and entertaining content and attract the attention of the media and the general public.
SEO goals included:
- Increase Imperial Car Supermarkets’ search visibility via editorial links from good quality websites
- Improve Imperial Car Supermarkets’ reputation with Google by securing relevant brand mentions on trusted online news publications
- Grow Imperial Car Supermarkets’ brand awareness
- Generate click-throughs to the website via the video on social channels
Use of a digital PR creative campaign, launching the world’s first car self-service checkout, where customers looking to buy a car can scan their car, pay and simply drive away, in the same way they can buy their groceries.
Assets included a video demonstrating the service, which was sent to the online media, and a blog post to drive links and traffic to the site.
Media promotion focused on motoring/automotive, viral, technology, general news and business outlets.