Client: OANDA I URL: www.oanda.com
Our client is global leader in online multi-asset trading services, including forex, CFD and a wide range of asset classes on one of the world’s fastest platforms. Established in 1996, OANDA has offices in the world’s most active financial markets.
Given the strong competitiveness of this market, Oanda wanted to make Paid Search a strong channel for lead generation.
- Grow existing lead numbers for UK across generic terms in Q1
- Drive more traffic for less spend
- Work to specific CPA target
- High impression share for generic terms
- Restructure for the UK account to a more granular level
- Themed key terms per campaign/ad group
- Refined ad extensions (sitelinks, call outs, etc.)
- Routing Negatives ad group level
- SQR analysis cross check with high value keywords
- Landing page and ad-copy A/B testing
- Impression share and positional strategy