Content marketing is one of the key elements of digital marketing in general, and something which many companies now invest in on a regular basis. At WMG, we have had a busy year creating quality content for a host of clients, and helping to increase their visibility and SERP rankings.
Here is a content marketing roundup for 2017, covering all the major trends which have risen to prominence over the last year, many of which will continue to revolutionise content marketing into the future.
One of the main trends which was predicted for 2017 was a rise in video content, which has certainly played an important role in helping companies to promote their brand and message in a fun, engaging way.
Video campaigns have become an incredibly effective method of reaching people and generating interest in any given topic. It has been suggested that people pay more attention to videos than they do written content, given that it is easier to consume and potentially more memorable. Social media sites like Facebook are a hotbed for sharing video content, and are incredibly effective for content marketing purposes.
Making a customer feel special is a huge part of user experience, and so constructing personalised web pages with features like including a customer’s name the next time they visit the site is an effective way of creating interest and making them feel valued.
Personalised content is a growing phenomenon, and one which is likely to continue to shape the way content is marketed in the future. It utilises personal information and helps to make the most out of it, ultimately ensuring that general user experience is tailored to each reader’s specific needs, helping a company appear more friendly and trustworthy.
It has been well documented that longer blog posts and content pieces in general rank higher in SERPs compared to shorter content pieces. In fact, creating long, keyword-rich content is an incredibly effective way of capturing interest from customers and businesses and driving up traffic.
However, shorter content, filled with short, snappy informational points and graphics, is very effective for sharing on social media, and so has been a big focus for content marketers. The use of shorter content for such purposes has been growing this year, and 2018 is sure to see this trend continue (although this does not mean it will be ‘competing’ with longer content, which is still incredibly effective for SEO).
These are some of the major trends we have seen this year, and they highlight the adaptable, ever changing nature of content marketing. With such exciting developments having taken place, 2018 promises to be another excellent year for content marketing.
Some of the trends predicted include the Internet of Things taking content to everyday objects, greater transparency in marketing, the rise of live video, and many, many more. If one thing is for sure, it’s that content marketing will continue to be one of the most effective ways for companies to promote themselves and increase traffic for the foreseeable future.
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